Social media helps us connect and communicate. You can find people and keep in touch with a scroll and the click of a button, even build businesses leveraging social media. It’s all about using it to your strengths.
Working in the relationship marketing industry, you’re already a natural connector. But the landscape is changing. In the last decade, there’s been a shift from consumers simply seeking out a business. Consumers want engagement, interaction, and a conversation. This opens a huge opportunity to shape how your customers view you and Nerium.
Get social. Take your Nerium name to a world stage.
The whole Nerium ecosystem works because we all play our own, important parts. While we give you all the support you need, we stand side-by-side to achieve a unified goal.
If you choose to build a social media presence, here are some guidelines and policies to follow. Think of them as your do’s and don’ts when it comes to anything online.
Nerium International maintains an online presence for the benefit of the company, the customers, interested buyers, and Brand Partners. Please make sure, in our public forums (Facebook, Twitter, etc.), you keep your comments relevant to all groups.
Use the Nerium blog to develop your knowledge and keep up to date on all Nerium biz tips. Due to our trademarked brand name, you cannot interact with pages with the aim of driving business away from the corporate site. This means you’re unable to direct customers to your own website or recruit partners, for example, by commenting with your contact details on a post.
You cannot represent your independent business as the corporate office. In all Brand Partner communications, both in print and online, it must be clear you’re an independent representative.
Avoid misleading the customer into thinking they’re interacting with the corporate office.
Feel free to use ‘Independent Brand Partner for Nerium International’ as your job title across social media channels. You can’t use the word ‘official’ or anything similar. Likewise, you can’t create an alias for any sites like Twitter or others that use any version of the Nerium International name. For further clarification on naming, please refer to Nerium International Policies and Procedures, Section 7.06.
At events, always carry yourself professionally (we know you do), and strive to convey a similar attitude with your online persona. They should run parallel. When posting Nerium information, focus on sharing content that’s beneficial to your business and the company.
Ask yourself, would I want to read this?
As a Brand Partner, you have agreed that any content you post (photos, testimonials, statements, marketing materials, etc.) will adhere to the Print and Electronic Guidelines. This is found in Section 7.05 of the Nerium International Policies and Procedures. Health, medical claims, income claims or negative comments are prohibited. This applies to all social networking websites – including, but not limited to, Facebook, Instagram, Twitter, Snapchat, LinkedIn, and Flickr.
If we discover non-compliant profiles or websites, you’ll be required to remove the material immediately. Infractions may result in disciplinary actions up to and including termination of Brand Partner account.
In the event of a voluntary or non-voluntary termination, you’re required to remove all references to Nerium International from social networking profile(s) within ten days.
Now, let’s have some fun!